lululemon creates quarterly campaigns to capture seasonally relevant content showing the direction of product and trends for that season.
For summer 2021, coming out of a long lockdown, we were ready to embrace the summer. The campaign ‘Wear Summer Out’ was about being charged by the sun. It encouraged guests to take advantage of those longer days and being outdoors.
The campaign utilised intense sunlight, high contrast and brightly coloured locations to complement the product and flood the imagery with colour and warmth. A diverse range of talent brought the activities and theme to life all while feeling charged by the sun; whether this be a reflective yoga practise or a record breaking 5k.
Photographer — Jake Stangel
DP — Charlie Owens