Branding, logo design, print design & packaging design for luxury resort - Costa Palmas Los Cabos
Costa Palmas is a 1000-acre community that houses a Four Seasons Resort & Residences and Aman Resort & Residences. The project scope included strategy, storyline, brand identity and marketing materials for the project. The name ‘Costa Palmas’ dictated the concept for the identity—translated as Palm Coast. The style of the identity was to be refined luxury, equaling that of its exclusive hotel residents. An identity was created with a soft, light feel, featuring well defined layouts, to maintain the necessary sophistication. The icon and pattern are the elements of interest and ensure continuity across all applications.
The Costa Palmas brochure was produced with a blind emboss of the pattern to the cover, copper foiled logo and threaded saddle sewn binding, to acheive an elemental luxury feel.
The brand pattern can be translated in a number of different finishes as seen for the greeting card.
Extensive brand guidelines were devised to ensure high quality application of this brand. As well as establishing rules for the Costa Palmas brand itself we also needed to consider how other proposed resorts and potential future resorts might live with the branding of this community.
Other applications include a residences brochure (Four Seasons Residences) and individual floorplans.
The website design required well thought-out information architecture to present the detailed level of content. The site has evolved as the community takes shape; starting, in its infant stages, as a concept to being realised as a resort.
Branded gifts for potential buyers.
Applications included: Stationery, Brochures (Costa Palmas & Four Seasons), Advertising, Folders, Portfolios, Brand guidelines, Email marketing, Website template, Branded gifts, Sales centre and Signage.
Costa Palmas is 1000-acre resort that will be home to a Four Seasons hotel and residences and Aman Resort and residences. Resonance was commissioned to develop a strategy, storyline and brand identity for the project. The name ‘Costa Palmas’ dictated the concept for the identity - translated as Palm Coast. The style of the identity was to be refined luxury, equally that of its exclusive hotel residents. An identity was created with a soft light feel, using well defined layouts to maintain the necessary sophistication. The icon and pattern was the element of interest and ensured continuity across all applications.
Applications included: Stationery, Brand guidelines, Brochures (Costa Palmas and Four Seasons), Folders, Website, Email marketing, Sales gallery, Portfolios, Branded gifts, Social Media