Visual identity system for a UK based architects firm MooArc.
The visual identity, which centres around the idea of shape and geometry, is minimal yet functional. The simple black and white palette allows the visual identity to be bold and striking yet be secondary to the architecture imagery.
MooArc are a UK based architects firm. I was tasked with rebranding their visual identity. The design centres around the idea of shape and geometry, and is minimal yet functional. The simple black and white palette—two extremes—was chosen to allow the visual identity to be bold and confident yet secondary to the impressive architectural photography.
Clean, well considered layouts define the style of the stationery.
When showcasing great architecture a physically impressive piece of design is required to tell that story. The portfolios were intended to be a beautiful collection of books—a series—each one creatively exploring the idea of form stemming from the key shapes in the wordmark.
Packaging for the architectural plans challenged the conventional ‘tubes’.
A fully responsive website was designed as well as email marketing templates.
Case studies designed with a simple grid system.
Visual identity system for a UK based architects firm MooArc. The visual identity, which centres around the idea of shape and geometry, is minimal yet functional. The simple black and white palette allows the visual identity to be bold and striking yet secondary to the architectural imagery.
Applications include: Stationery, website, presentation materials, signage, portolios and packaging.